For a long time, I believed the most important asset in a business was people.
The right partners.
The right team.
The right energy at the right time.
And while people are important, I eventually realized something uncomfortable:
Building a business around people also meant building a business around fragility.
Louis Zeus writes about business structure, decision-making, and why effort-based models often break down over time. With 14 years of experience in online marketing and network-based businesses, his work focuses on helping people evaluate opportunities calmly — before committing time, energy, or money. This blog is not about motivation or quick results.
It’s about understanding structure first, so decisions are made with clarity. Learn more of Louis’ work on structure-based systems: https://structure.louiszeusmarketing.com/systems